Our Story 🇬🇧
It all began with two British Shorthairs who sparked our passion. Kuba and Leia aren't just our cats – they inspired us to create a company dedicated to feline wellbeing. Their unique personalities and needs drive us to develop high-quality products that enhance the lives of cats and their owners across the UK.
Passion for Design
In 2017, we transformed our passion for cats into something tangible. Combining design expertise with a commitment to feline wellbeing, we began crafting products that enhance the lives of cats throughout Britain.
Every item in our collection—from catnip-infused brushes to handcrafted food bowls—is born from careful observation of how cats interact with their environment. We maintain small-batch production methods, ensuring everything remains sustainable, high-quality and thoughtfully made.
Our journey has included ambitious projects, including our development of an innovative solution to one of cat ownership's greatest challenges: the litter tray. While our sustainable, self-cleaning design showed tremendous promise, circumstances including manufacturing challenges and our refusal to compromise on eco-friendly materials meant temporarily shelving this innovation.
The concept remains in our 'future innovations' portfolio, awaiting the right moment—because we believe the best ideas are worth waiting for.
The Power of Research
As we immersed ourselves in the world of cat care, we identified a significant gap that no physical product alone could address: the remarkable scarcity of accessible, specialist feline research and knowledge.
The statistics are striking—cats receive less than half the research attention devoted to dogs, despite their prevalence in our homes. Finding veterinarians who specialise exclusively in felines remains exceptionally challenging. This knowledge disparity inspired our newest venture: My Feline, where we're bridging the gap between cutting-edge feline research and everyday cat owners.
Our New Digital Focus - Introducing 'My Feline'
This insight transformed our mission. While we remain passionate about crafting unique cat products, we recognised the need for a more profound solution. The result is My Feline—an innovative app designed to revolutionise feline care through accessible scientific knowledge.
My Feline creates a vital connection between the feline research community and cat owners. It delivers cutting-edge insights directly to those who need them most, translating complex studies into practical guidance. This platform represents more than an app—it's a movement where cat owners become informed advocates for their pets' wellbeing, contributing to and benefiting from advancements in feline science.
