Our Story 🇬🇧
It started with two British Shorthairs who changed everything. Kuba and Leia aren't just our cats – they're our inspiration, our product testers, and quite frankly, our obsession. (And yes, we firmly believe cats are cooler than dogs. It's just science.)
The Early Days: Creating Cat Curiosities
In 2017, we turned our cat-obsession into something real. Armed with design skills and an almost unreasonable dedication to feline happiness, we began crafting products that we hoped would make cats across Britain purr with delight.
From our catnip-infused brush to our handcrafted food bowls, everything we create is born from watching and understanding how cats interact with their world. We've always made everything ourselves, keeping production small, sustainable, and special.
Our ambitions even led us down the path of trying to solve one of cat ownership's biggest challenges: the litter tray. For years, we obsessed over creating a truly sustainable, self-cleaning solution that would make life easier for cats and their humans alike. The prototypes were promising, the design innovative – but sometimes timing is everything. Between COVID's impact on manufacturing costs, our commitment to sustainability (no more plastic solutions, please!), and the significant investment needed, we had to press pause on this particular dream.
It's still there, sitting in our 'future innovations' folder, waiting for the right moment. Because if there's one thing we've learned, it's that good ideas are worth waiting for.
Lightbulb Moment 💡
But something kept nagging at us. As we dove deeper into the world of cat care, we noticed a problem that no amount of beautifully designed products could fix: the striking lack of accessible, specialist feline research and knowledge.
Did you know that cats get less than half the research attention that dogs do? Or that finding a vet who specialises solely in cats is like finding a needle in a haystack? It's a bit mad when you think about it – especially considering how many cats share our homes and hearts.
What We're Building Now
This realisation changed everything. While we still love creating unique cat products (and always will), we knew we had to think bigger. That's why we're launching My Feline – a revolutionary app that's going to change how we understand and care for our cats.
We're creating something that brings together everyone who cares about advancing feline science and care: researchers, specialists, and devoted cat owners like you. Think of it as a movement – one where every cat benefits from the latest scientific insights, and every cat owner becomes part of something bigger than themselves.
The Future
We're creating something that brings together everyone who cares about advancing feline science and care: researchers, specialists, and devoted cat owners like you. Think of it as a movement – one where every cat benefits from the latest scientific insights, and every cat owner becomes part of something bigger than themselves.
From our humble beginnings crafting cat products in our workshop to developing groundbreaking technology, our obsession with improving cats' lives has never wavered. It's just evolved.
We're still the same cat-crazy people who believe that every feline deserves the absolute best. But now, we're thinking bigger, reaching further, and inviting you to be part of something revolutionary.